What Makes Animated Explainer Videos So Effective?

Allshouse Designs • March 29, 2022

The answer is simple – most internet users are watching a video right now!

Why You Need to Make a Video

Nothing is better then a video when it comes to selling and explaining a concept or idea. When it comes to presenting a difficult concept or idea, an explainer video is the way to go. And if you’re a marketer, there’s a good chance you’ve been hearing about the importance of using video as part of your business’s outreach strategy. But you may be wondering why you should make a video. If that’s the case, keep reading this post because we will show you why animated explainer videos are so effective at getting attention and driving action.

You might be wondering why you should make an animated video. It turns out that animated explainer videos effectively get attention and drive action because they can be more compelling than a blog post. The reason for this is that people love watching videos. It’s something that we do all day long. We watch TV, movies, and even watch videos on YouTube. When it comes to watching videos, people have a brief attention span. They’ll watch a video for only a few minutes before they need to move on to something else. However, use a video to explain a complex concept or idea. You can keep their attention much longer. The longer attention means that you can drive more engagement with your audience. And when you experience more engagement with your audience, you’ll get more leads, more sales, and more customers.

How to Design & Create a Great Animated Explainer Video That works

We’ve all seen a million videos that use animation to tell a story. And we’ve all heard about how much better they are than text-based videos. But have you ever wondered how to create one yourself? Like me, you’ve probably been dreaming about building your animated explainer video for years. You’ve probably been daydreaming about it but haven’t yet put any real effort into making it. But, here’s the thing: animated explainer videos are not just for big companies with huge budgets. You can create them on a shoestring budget, too. 

The first thing you need to do is find an idea for your animated explainer video. You can use your own life experiences or research to develop a topic. But, if you don’t have anything specific to talk about, you can use the topic of “How to” or “Why” to start with. It’s good to have a good idea of what you want to say before you start making the video.

The next step is to find a company that can make the video for you. You can go through an animation studio, video production company, or graphic design company like Allshouse Designs to get your video done.

The Benefits of Explainer Videos

Suppose you’re looking to add a little spice to your website or marketing campaign. In that case, animated explainer videos may be what you need. And suppose you’re a business owner who wants to build trust and awareness among potential customers. In that case, a playful way to go about it. So why are these videos good? Well, they can help you with a lot of different things. They can help you educate your audience about your products or services. They can help you sell your products or services by making them more approachable and easier to understand.

Animated videos are helpful for businesses, but they’re also enjoyable and engaging, making them great for marketing campaigns and a great addition to your website. You don’t have to be a seasoned expert to create a great video, and they’re relatively cheap to make. So what are you waiting for? Start building some awesome videos today! For under USD 500, you can get your hands on a video that will work for your business.

How to Market Your Awesome Video

It’s no secret that the entire digital world is full of awesome videos. But how do you go about marketing one? We will show you how to deal with your fantastic video using proven strategies to help you stand out from the crowd.

If you want to get eyeballs on your video, you should start with a suitable title. The title should be catchy and memorable. The title should also be keyword-rich and relevant to what you are selling. The title should be short and sweet. Make sure that the title has a hook and it’s informative. The title should tell people what they will learn in the video. If you are making an instructional video, the title should say “How to” or “How to do it.” 

After you have a good title, you can add a video description. The description should be brief yet informative. It should include the keywords you want to rank for in search engines. Make sure that the report is clear and concise. The description should be short and sweet.

The easiest way to show your video is through social media like Facebook, TikTok, and YouTube. If your video is cool enough, you will gain much traction on social networks. One video can drive millions of internet users to your brand and its products in rare cases.

A Few Frequently Asked Questions For Marketing A Video

  • How do I get my video viewed? You can send it to friends, family, and other contacts on social media. You can also upload it to YouTube and Vimeo. It would help if you published it on your website and blog.


  • How do I get people to watch my video? You can send out emails to people and then follow up with them. You can also use Facebook ads.


  • How do I get more likes? You can create a video that is unique and has a good story. You can also use the right hashtags.
electronic graph of traffic going to an animated explainer video

In Conclusion

In conclusion, there’s no doubt that an animated video can be highly effective in helping you to reach your audience and engage them with your message. But, it’s not just about animation. You need to understand what makes your content compelling and how to use the right kind of animation to ensure that you get the best results for your business. That is why we are here to help you create an incredible piece of digital media.

Below Is An example of a great video that we are able to build for you.

Share

Tips & Updates

By Allshouse Designs PR Team July 28, 2025
From Story Seeds to Business Success You've spent weeks—or even months— planting narrative seeds and nurturing your brand's online storyline, carefully cultivating a garden of curiosity and engagement. But when does your investment in storytelling begin to truly bear fruit? The answer is when your narrative inspires your audience to cross that bridge from passive observer to active participant. At Allshouse Designs , we believe the ultimate goal of story-driven digital PR isn't just engagement —it's conversion. In this post, we'll take you on a journey from storyline to sale, revealing how a well-tended brand narrative can blossom into tangible business results. Why Storylines Drive Conversions A memorable brand story is more than a marketing flourish— it's the secret ingredient that turns browsers into believers . When audiences are emotionally invested in your brand's journey, they're more likely to trust you, try your products, and become loyal advocates. Research from Harvard Business Review demonstrates that brands with compelling stories enjoy higher conversion rates and greater customer lifetime value. The magic unfolds when your storytelling extends beyond simple awareness, nudging your audience toward action, whether it's making a purchase, signing up for a newsletter, or sharing your message. Stories create context, forge connections, and make your brand memorable. They invite your audience to see themselves in your narrative, laying the groundwork for a productive relationship that leads to real-world results. Map Your Story to Your Buyer's Journey Every conversion is part of a larger, multi-chapter journey that your audience takes with you. As you develop your brand narrative, ensure it aligns seamlessly with your audience's path from discovery to decision. Pinpoint the key touchpoints where your story can gently nudge potential customers forward—whether through captivating blog posts at the awareness stage , compelling testimonials and behind-the-scenes content during consideration, or irresistible offers at the decision point. Consider how your micro-narratives and carefully crafted content upgrades can resolve doubts and build trust at every stage. By guiding your audience through the story arc of your brand, you make every interaction purposeful and meaningful, setting the stage for conversion. Use Content Upgrades and Lead Magnets Once your audience is hooked, offer them a path forward that deepens their involvement in your brand's story. Content upgrades —such as downloadable guides, checklists, or exclusive videos—can serve as stepping stones from casual interest to committed engagement. If your storyline teases an upcoming product launch, consider offering a sneak preview, early-bird access, or a "VIP list" sign-up. Each of these micro-conversions transforms passive readers into active participants, warming them up for the moment of decision. Effective lead magnets are more than transactional—they feel like secret chapters in your ongoing brand saga, rewarding curiosity and fostering a sense of exclusivity. By weaving your content upgrades into your narrative, you not only capture leads but also strengthen the emotional connection between your great audience and your brand. Integrate Storytelling Into Your Calls to Action Generic CTAs rarely inspire action, but story-driven calls to action can spark genuine excitement. Instead of simply asking your audience to "Buy Now," invite them to "Be part of our next chapter" or "Experience the future with us." By embedding your narrative into every call to action , you create a sense of belonging, urgency, and purpose. Your CTAs should feel like a natural extension of your story—an invitation to step further into a world you've already begun to build. Personalized, story-driven CTAs not only boost conversion rates but also help your audience feel like valued members of your brand community, rather than mere customers. Retarget and Remind with Story-Based Campaigns Even the most engaging story may need a gentle nudge to bring someone back for the next chapter. Not every visitor will convert on their first encounter, but your ongoing storyline keeps the narrative alive and the door open. Use retargeting ads , segmented email sequences, and social media reminders—all built around your narrative arc—to re-engage your audience. Share "chapters" they may have missed, offer updates on the journey, or present new twists that rekindle their interest. Story-based nurturing is powerful because it turns reminders into invitations, not interruptions. By keeping your narrative evolving and accessible, you give hesitant prospects every reason to return—and convert—when the timing feels right. Measure What Matters: Story-Driven Conversion Metrics To reap the rewards of your storytelling efforts, you need to track the right metrics—the signposts that mark your progress from engagement to conversion. Focus on indicators such as landing page conversion rates from story-driven campaigns, click-through rates on narrative-based CTAs, downloads or sign-ups for content upgrades, and sales or inquiries referencing your ongoing storyline. Using robust analytics tools and PR metrics , you can identify which chapters of your story resonate most and where audiences are dropping off. This data-driven approach helps you refine your narrative, optimize your campaigns, and maximize your return on your company's investment. By consistently measuring and learning, you ensure your brand's story continues to grow and deliver measurable results. Real-World Example: Storyline to Sale Imagine a brand that seeded a narrative about local artisans crafting eco-friendly products, inviting their audience behind the scenes from material sourcing to the final reveal. Engagement blossomed as readers followed each chapter, eagerly anticipating what came next. When launch day arrived, the CTA—"Be the first to own a piece of our story"—transformed fans into customers, resulting in record-breaking pre-orders and enthusiastic brand advocates. This is the true power of narrative-driven conversion: your audience doesn't just buy a product—they invest in a story they've been a part of. Case studies like this highlight how compelling storytelling can create an emotional bond that naturally leads to sales and long-term loyalty. Reap the Rewards of Strategic Storytelling Storytelling is more than a branding exercise—it's a dynamic, revenue-driving strategy that brings your brand to life in the hearts and minds of your audience. By mapping your storyline to the buyer's journey, offering value at every step, and integrating your narrative into each CTA, you transform attention into action and engagement into real business growth. As you harvest the results of your narrative work, remember that every interaction is an opportunity to nurture trust, spark excitement, and deepen relationships. If you found this guide helpful, share it with your team or network and help other brands unlock the power of storytelling-driven conversions. Let Allshouse Designs help you bridge the gap between storytelling and sales. Our team specializes in crafting and optimizing digital PR campaigns that take your brand from seed to saga—and finally, to measurable success.  Contact us to start converting your story into results! About the Allshouse Designs PR Team The Allshouse Designs PR team is a dynamic group of digital strategists, storytellers, and media specialists dedicated to helping brands grow their influence online. With decades of combined experience in public relations, content creation, and digital marketing, our team excels at blending creative storytelling with data-driven strategies that deliver measurable results. From small businesses to well-established companies, we take pride in crafting authentic narratives, fostering lasting relationships, and amplifying our clients' voices across every digital channel. Trust Allshouse Designs PR to plant the seeds of your story and nurture them into a thriving, memorable brand presence. Connect with us at sales@allshousedesigns.com to start growing your story today!
A dandelion is blowing in the wind in a field.
By Allshouse Designs Digital PR Team July 8, 2025
Learn how to plant narrative seeds online and nurture them into a complete brand storyline. Discover strategic digital PR tactics from Allshouse Designs to ignite engagement and grow your brand story.
A man is sitting at a desk working on a computer.
By Paul Wheeler June 30, 2025
Learn how web hosting directly impacts your SEO rankings, site speed, and design performance. Choose the right host to maximize your results.
Show More