The Most Innovative Things Happening With Website Hosting

Multi-Cloud Hosting 

Dedicated hosting used to be the best of the best. Your site would be hosted on a physical server with a certain number of resources, all going toward your site and shared with nobody else. 

These days, however, physical servers are falling by the wayside. At the very least, bigger businesses opt for cloud hosting instead, while smaller companies may stick to physical servers. 

Multi-cloud servers are far more stable, reliable, and secure than others. They also have the massive bonus of being scalable—which means no matter how much your website grows in terms of traffic or resources. Your hosting can keep up with it without crashing or kicking traffic off. 

Another benefit of cloud hosting, compared to others, is that you only pay for the resources you use. So that means, even though it’s an expensive option, you aren’t paying a fortune for things you aren’t using—you’re paying for resources that your website consumes. 

Green Web Hosting 

Yes, even website hosting is going eco-friendly! While green web hosting is not perfect yet, there’s a focus on developing better technology for the environment than traditional physical servers. 

Physical servers use batteries that include heavy metals, and data centers contribute around 2% of greenhouse gas emissions worldwide. They expel electronic waste—yes, there is such a thing—and also often use diesel fuel for generators to ensure the consistent uptime of their servers. 

Green web hosting companies try to use 100% renewable energy, many of them using “off the grid” power sources. 

These companies can get certifications to prove that they’re green. Renewable Energy Certificates (REC) and Carbon Offset Certificates (VER) are the most common ones. If you want to know if a web host is green, ask them about these! 

AI and Machine Learning 

AI is infiltrating everything… And web hosting is no exception. One of its most prominent applications is in security, where artificial intelligence detects threats long in advance and informs users so the danger can be dealt with. 

Security is essential, but it’s not the only place AI is making waves. Machine learning makes AI able to improve the performance of a server by using predictive analytics to plan and execute server performance. 

Artificial intelligence is also used to help keep physical servers cool by effectively managing cooling systems in server centers. This helps to reduce energy consumption, making systems greener. 

One thing to consider is that artificial intelligence is still in its infancy. We’re living in an exciting digital time with innovation after innovation coming to the forefront, but it’s only just beginning. We look forward to seeing where it goes from here! 

Interactive Virtual Experiences 

The pandemic saw a considerable increase in virtual experiences as people could not leave their homes and experience things in the real world. That trend has not lessened in the years following—in fact, virtual experiences are more prominent than ever. 

One of the reasons they’re so popular is because it makes things super convenient. Whether you want to get a demo of a service or product, tour a new place, take a walk-through of a house for sale, or… Well, almost anything else, there’s a virtual experience for it. 

Interaction is becoming more and more critical. Businesses that embrace it and find ways to include it in their day-to-day runnings will see more success than those that don’t. 

In terms of web hosting, WordPress is already getting ahead of the interactive thing but releasing multiple new 2023 themes that allow for immersive elements to be added to any website. It’s only a matter of time before other web hosts follow suit. 

High Emphasis on Security Protocols 

Security is an essential element of web hosting, regardless of what type you choose. Data breaches occur, but just one incident can ruin a company’s reputation. There’s a big emphasis on security protocols at the moment, which is significant as your site can never be too safe. 

While internet activity has skyrocketed since the pandemic, so has cybercrime. As a result, web hosts have been putting more and more security features into place to protect their hosted websites. 

There’s more focus on domain privacy, personal data protection, encrypted data storage, and compliance checks for CMS vulnerabilities. 

Market Segmentation: Web Hosting Is Niched 

Everything is niched these days… Including web hosting. Niche market web host companies provide more specifically tailored hosting packages aimed at a particular audience. For example, you might find hosting for WordPress sites, specifically for bloggers or e-commerce companies of various types. 



Conclusion 

Plenty of innovative things are happening with website hosting in today’s world. If you own a website, it’s worth considering some of these things when choosing a web host because the host you choose can make or break your business. 

Some innovations are explicitly catered toward the website owner and their success. On the other hand, others are geared towards making web hosting, in general, more accessible and better for the planet—something that many website owners will also appreciate. 

Pay attention to the elements of web hosting that are popular and effective. If you can utilize some of these innovations in your business—for example, switch to green hosting, or start using a more immersive theme on your site—it’s well worth trying. 

About the Author 

Paul Wheeler runs a web design agency that helps small businesses optimize their websites for business success. He aims to educate business owners on all things website-related on his website, Reviews for Website Hosting.